Sunday 16 March 2014

Quebec Communication Titans: Bell versus Videotron

Bell logo is property of BCE and used with discretion 

     Back in July, 2013, the BCE (Bell Canada Enterprises) annual general stockholder meeting was held with very high spirits, as this year was fantastic for the company’s total revenue. The finance report for 2013 indicated that not only did BCE reduce operating revenues by 2.3%, but they simultaneously increased net earnings to common shareholders by 7%, from $343 million last year to $584 million.

     Essentially, business is booming and hard evidence that the transition towards fiber optic technology in 2012 for all phone, internet and television was a successful one. Bell Canada has experiences incredible growth and still remains the leading communications company in Canada. Although Quebec, Ontario has expanded into Bell services in this year as well, the rate has been much hindered due to the presence of Videotron, the forerunning in Bell’s French competition.

     A significant topic in the meeting was whether or not the plan decided during the previous meeting in 2012 had been a successful one. Videotron prides itself on offering a more affordable rate plan by implementing cheaper rates for additional services with the company, totaling over $30 specifically from having the four services offered (phone, internet, mobile, TV), which Bell combated in the previous two years by offered a cheaper plan of $25, something that’s only specific towards Quebec. Additionally, Bell has adapted to competition with Videotron by becoming establishing over 85% of all French language TV viewers during 2013.

     Bell is also now ranked as the leading radio broadcaster in Quebec, with 25 stations reaching over 5.7 million listeners. The stockholder meeting indicated that the estimated growth cycle for 2014 is to be around 2%-4%, indicating that these techniques have worked to keep BCE the prominent Canadian media figurehead.


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